B.Y.O.B stands for "Be Your Own Boss"

BYOB is DUS Couture’s Newest Urban addition style. Hence the tagline on “Urban vs. Couture, where two worlds collide”

A lot of people get a mis-perception of a Boss” and living the “BYOB Lifestyle” A Boss is a person who makes decisions, exercises authority, and dominates.

Anyone who portrays leadership in life lives a BYOB lifestyle whether it’s a Parent CEO, Hustler, Student, Teacher, Friend or Love. They make it their duty to showcase and Lead those around them. DUS Couture created a way to represent “The Lifestyle” in Style. Now Style is a mode of living, as with respect to expense or display. So you see BYOB isn’t a Movement, It’s a Lifestyle. With BYOB you’re not just getting your average retail experience Your Living a BYOB Lifestyle in Style from affordable Urban apparel like graphic, tees, hoodies, jackets, hats, accessories etc.. To Custom wear. With BYOB presentation matters as much as the product... Each shirt is hand-printed and made in the U.S.A. Thanks for living The BYOB Lifestyle


BYOB, “Second to None”

-D.U.S & D.H